Projects
Analyzing A/B Testing Data
Customer Acquisition Scoring Model
Analyzing A/B Testing Data
A fast-food chain plans to add a new item to its menu. They are undecided between three possible marketing campaigns for promoting the new product. Ran linear and log-linear regression models to determine which promotion, market, and week number has the greatest effect on sales.
Forecasting Sales Revenues
Customer Acquisition Scoring Model
Analyzing A/B Testing Data
Compute a 2 period moving average (MA) forecast (one quarter ahead) of the revenues for Apple. Improved accuracy by using a dynamic level, trend and seasonality model and predicted the four quarters that followed.
Customer Acquisition Scoring Model
Customer Acquisition Scoring Model
Customer Acquisition Scoring Model
Orange Apron is considering a customer acquisition campaign and plans to run a field experiment to determine appropriate target customers.
Wordle Python Program
Wordle Python Program
Customer Acquisition Scoring Model
This program implements a version of the
popular game "Wordle". It was coded in Python and extracts a list of words from a text file. Game and text file are included here.
Price Optimization
Wordle Python Program
Price Optimization
This exercise is based on “Fjord Motors” case. I was tasked with advising Fjord Motor’s B2B sales team in revamping their bidding strategy for fleet sales auctions for their popular model Coronet Elizabeth.
Data Visualization
Wordle Python Program
Price Optimization
Take a look at my data visualization portfolio using Tableau.